The organic industry has witnessed a tremendous growth of 20% annually since 1990. Today, more than 80% of all supermarkets nationwide carry a selection of organic produce. Calavo, as a diversified company, has unsurpassed organic expertise including nationwide sourcing.
Calavo and Maui Fresh International have long-standing relationships with small and major organic growers alike. Combined, we are a national grower, shipper, and source of organic, conventional and specialty products. We grow on our own organic acreage in Central California, are able to contract grow to customer specifications; have exclusive representation for independent growers and broad relationships with major growers. In fact, we have access to over 10,000 organic acres of fruits and vegetables from a variety of growers.
When procuring organic produce from Calavo, you’ll be working specifically with the Calavo organic sales team with over 50 years of organic buying experience. Additional services include straight and mixer loads, shipping coast to coast and into Canada. We also can provide start up expertise for distributor and retail organic programs.
Category Drivers
Growing industry
- Growth of the organic industry topped 20% annually since 1990
- $10.8 billion in 2004 (food and beverage)
- Fresh fruits and vegetables account for 42% of sales
- The produce department is considered the gateway for organic consumers
Supermarkets going organic
- 80% of all supermarkets nationwide carry some organic produce
- Expanding produce offerings beyond and introductory assortment
- Retailers targeting organic shoppers striving for a 30/70 ration of organic/conventional items.
Where consumers buy
- 49% of organic food is purchased in conventional supermarkets!
- 69% shop conventional stores
- 43% shop natural food stores
- 31% shop farmer’s markets
- 19% shop mass/discount stores
- 13% shop club stores
What this all means
- Organics is a consumer revolution
- Continued 20% annual growth
- Organic farming and acreage is increasing to respond to demand
- Retailers who want a premium, high quality image are doing it with organics as a way to differentiate themselves
A strategic edge
- Consistent and quality organic supplies of high-volume commodities
- Year-round and seasonal opportunities
- Organic expertise
- Industry knowledge for nationwide sourcing
- Futures and specialties
- Category management and merchandising
View Organic Availability & Production Calendar
View NogalesOrganic Availability & Production Calendar
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